Press Release: New logo

South African Guide-Dogs Association for the Blind would like to announce the introduction of a new logo. The previous logo depicted a Guide Dog and Guide Dog owner walking in profile along with our registered name, South African Guide-Dogs Association for the Blind. This much loved logo did not represent all of the services that we offer; these services are:

  • Guide Dogs for people who are visually impaired
  • Service Dogs for people who are physically disabled
  • Autism Support Dogs for autistic children
  • The College of Orientation and Mobility which trains Orientation and Mobility practitioners and provides direct training to people who are visually impaired in the use of a long cane and other rehabilitation training201604 S A Guide Dogs Logo

The new logo is very symbolic. The image of the person suggests that we are a non profit organisation whose goal is to improve the lives of people. Our mission is to enhance the mobility and independence of people who have visual, physical and developmental needs. We assist people from all walks of life, cultures, races and religions. The long cane user, Orientation and Mobility student, Guide Dog owner, Service Dog owner and Autism Support Dog owner are all our valued customers.

The image of the person also depicts the reliance that we have on the support and dedication from staff, volunteers, supporters and like-minded individuals who assist us to change the lives of the people who we assist. As Helen Keller said, “Alone we can do so little, together we can do so much.”

The person and the dog are separated by a flowing swirl which suggests perfect harmony between person and dog.

The dog depicts our respect for all of our working dogs and our commitment to treat all of our dogs in a humane manner. We pay tribute to the service of these loyal, intelligent animals. Our goal is to ensure that our dogs are and remain happy, healthy and well cared for.

We are proud to introduce this modern logo that reflects we are one dedicated team working towards changing the lives of people who are differently abled.

 

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